Skiers and Riders Can Get A BETTER than Factory Finish On Their Equipment

image004.jpg@01D10023CHARLOTTESVILLE, VA.  Freestyle Sports announced today the introduction of the Mercury™ and Wax Future ™ automated tuning systems into their Virginia-based specialty ski and snowboard shop. This new equipment, manufactured by world renowned Wintersteiger, brings technology usually reserved for famous ski destinations in Europe and North America to Charlottesville, Virginia.   

Freestyle’s professional technicians apply their many years of industry experience and manufacturer training to this new process.  Professional ceramic edge grinding provides reliable and durable hold, even in icy conditions – especially important in southeastern snow sports. Smooth, resilient waxed bases ensure a perfect turn and easy gliding in all snow conditions.  The level of Freestyle’s tuning service is more precise and lasts longer than what is typically produced from their competitors. 

“My father was a prominent European ski racer who also coached the national teams of Norway and Spain,” said Freestyle owner Sepp Kober Jr.  “He taught me the critical importance of proper equipment maintenance – it conserves energy, reduces accidents and provides a superior experience on the slopes.”   

Freestyle’s new machinery can restore skis or snowboards to a factory finish, with bases flattened and stone-ground, and the edges sharpened to a tenth of a degree of accuracy. Using infrared technology, the waxing process is more consistent, durable and longer-lasting than ever available before in this region. Because the process is automated, turnaround times are dramatically reduced, getting riders and skiers back on the slopes in record time.   

Whether you are tackling challenging race courses, your big annual western ski trip, or heading out for a long weekend at a local resort, Freestyle can tailor your skis specifically for your needs and snow conditions. 

“When your dad is also known as the ‘Father of Southern Skiing,‘you don’t subscribe to the idea that innovative snow sports technology is just for the big-name ski destinations,” said Kober. “Southeastern skiers and riders face some of the toughest snow and weather conditions in the U.S. They deserve the most efficient equipment available and an unparalleled experience on the slopes,” he said. 

About Freestyle:  Freestyle, founded in 1983, is a family-owned full service ski and snowboard specialty retailer.  Freestyle has two stores focused on winter sport clothing and equipment located in Charlottesville, Virginia and at Wintergreen Resort in the Blue Ridge Mountains.  In addition, Freestyle also operates an online retail store at  In the warmer months Freestyle’s business is focused on competition swim, skateboarding and summer lifestyle apparel. 

Freestyle’s national success is a direct result of the highly skilled owners and staff, comprised of enthusiasts who ski, snowboard, skate, and ride themselves.  They bring their personal passion to play when helping customers find the most appropriate equipment and apparel.  The key to all of this is the time spent with each individual customer.  Their goals are discussed; options presented, and needs met personally and professionally across all seasons.